Content Management Systems London

Web design is about much more than creating a design that is fresh and appealing. Any web site that is to become successful as a sales and marketing tool needs to be intuitive and easy to use for first-time and repeat visitors.

Web design is usually the first stage of a website development. At this point, the project is not a web site as such, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal. A recent study by Carleton University in Ottawa revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential.

Therefore designing you website should be one of your main motives for maximizing sales online, as the website design created for you will be the first impressing possible customers have of your business, it is essential that you have a visually appealing layout.

This means your website should clearly show what you're offering, you website points of content need to be simple and easy to access, the website design shouldn't be cluttered with excess text or distractions and the sites navigation needs to be original, yet simple enough for everyone to use.

You may think that this is is all common practice in the web design industry, but how many web sites have you come across missing one or more of these features? How many web designs have infuriated you with their needless complexity?

However, it is not all just about the looks, a well designed website should be designed to have a balance of visual accessibility, and sales information. For example, there would be a great variation between an e-commerce site and an artists online portfolio.